Joseph Seif is a Los Angeles and San Francisco-based filmmaker, photographer, and composer. He began to develop an interest in both still and moving images at a very young age, after his grandfather taught him how to operate a Super 8 projector that was brought out at family gatherings. A classically trained pianist, his interest in lighting and composition quickly became an obsession after venturing into the darkroom at age 18.
As Director of Photography, he has since lensed campaigns for Levi's, Mercedes-Benz, Visa, Reebok, Airbnb, Sting, Metallica and many others. His images have appeared in Fast Company, The Wall Street Journal, The Economist, and Forbes, having photographed the likes of Sir Richard Branson, Sean Penn, and Condoleezza Rice. In addition, Joseph is known for his ongoing underwater series. He began photographing and filming dancers underwater in 2011, and his body of work has since grown to include athletes, actors, and a professional mermaid.
Joseph's fine art photography book ONWARD was recently published via Truly Books. A collection of personal images taken over the course of 12 years, the book documents his growth as a visual artist- providing a glimpse into the photographic journey that has taken him all over the world and ultimately led to his cinematography career in San Francisco, Hollywood and beyond.
Joseph has a Master of Arts degree and bachelor degrees in Communication and Advertising Photography. He concluded his classical and VFX cinematography training at the Global Cinematography Institute in Los Angeles with legendary directors of photography Vilmos Zsigmond, ASC and Yuri Neyman, ASC.
Here are some of the brands that Joseph has lensed campaigns for: