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GREEN ICE CREAM by Joseph Seif

Shoot the Work Before You're Hired, and Other Lessons from Twenty Years Behind the Camera.

Published by Truly Books

A photographer lost a big job because another photographer had a picture of mint green ice cream in his portfolio. He didn’t. He only had chocolate and vanilla.

That story, told to me over lunch by a mentor, changed the way I thought about my entire career. Twenty years later, I'm still telling it to every young photographer who asks me how to break into the industry.

This book is everything I wish someone had told me when I was starting out. It's part craft guide, part business manual and part story of an unlikely creative life. It goes from a film counter at a pro camera shop in San Francisco to shooting celebrities, Olympic swimmers underwater, and glaciers at the edge of the world.

Inside, I cover how to learn to see, how to light, how to find your way in, and how to price, protect and get paid for your work. I also write about staying curious, taking care of yourself and why, in the age of AI, somebody still has to be there. If you're a photographer just starting out, or anyone trying to build a creative life on your own terms, this one's for you.

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MIDNIGHT SUN by Joseph Seif

Published by Daylight Books

Midnight Sun is a photographic exploration of the polar regions, created during expeditions to Antarctica, Svalbard, and East Greenland. The project reflects both the beauty and fragility of these ecosystems while examining the human forces that are reshaping them. In Midnight Sun, Joseph Seif merges fine art aesthetics with a journalistic sensibility, crafting images that balance awe with urgency while documenting ecological and cultural change. The work invites viewers into a dialogue about humanity’s relationship with the planet and the choices that will determine our collective future.

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ONWARD by Joseph Seif

Published by Truly Books

ONWARD by Joseph Seif is a fine art photography book of personal images taken over the course of 12 years, spanning the globe. With this body of work, Joseph strives to evoke the universal themes of perpetual change and impermanence via his meticulously captured memories and experiences.